MEET OUR
EYE-CONIC LINEUP

Bold, precise eye formulas that are built to perform.​

Real Simple Beauty Award Winner - Best Mascara - WYN BEAUTY BIG VISION LENGTHENING & DEFINING TUBING MASCARA BIG VISION - FOCUS BLACK
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BIG VISION

LENGTHENING & DEFINING TUBING MASCARA

$19.00
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GLIDELINE - FOCUS BLACK GLIDELINE - FOCUS BLACK

GLIDELINE

WATERPROOF LIQUID EYELINER

$21.00
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WORD OF MOUTH  - EXPLAIN WORD OF MOUTH  - EXPLAIN

WORD OF MOUTH

MAX COMFORT MATTE LIPSTICK

$20.00
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TAKING SHAPE - DARK BROWN TAKING SHAPE - DARK BROWN

TAKING SHAPE

BROW SHADING PENCIL

$19.00
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NOTHING TO SEE - 300 SHIFT NOTHING TO SEE - 300 SHIFT
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NOTHING TO SEE

SOFT MATTE CREAMY CONCEALER

$25.00
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SHADE FINDER

MEET YOUR MATCH

At WYN, we're committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.

ABOUT THE BRAND

YOUR STRENGTH. YOUR BEAUTY.

On and off the court, Serena’s strength has always been coupled with self-expression through beauty. She believes in the beauty of showing up as your best self, so WYN BEAUTY products are developed with clean, high-performing ingredients that wear beautifully all day.