this is WyN Beauty

more than a look, it’s a committed, intentional act.

about us

Your Strength. Your Beauty.

WYN BEAUTY was developed by Serena Williams as makeup you can move in. We believe in the beauty of showing up as the best version of yourself, so we make products for life, not just a photo finish.

This intention is at the core of our formulas, made with clean, high-performing ingredients that wear beautifully and keep skin improving for days.

We are committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.

About Us Section

Our Founder

Serena Williams

Throughout her tennis career, Serena Williams was known to paint the court red — and pink, lavender, even leopard print. Her drive to give her best has always been coupled with self-expression through beauty: the beaded braids back in ’99, nails that grew bolder each season, a cat eye that became her signature look.

The world has seen her most intense moments of focus, joy, and vulnerability, part of her story has always been personal. Serena has proven that beauty is active, and that its power is to make a statement without saying a word. Now, as a passionate investor and mom-of-two, she’s using her voice in new places — and inviting others to join her.

About Our Founder Module

Our Color Story


WYN BEAUTY is wrapped in a color that means a lot to Serena. WYN Chartreuse represents energy and determination.

Holding WYN in your hands is an invitation to own the strength in your beauty.

About Our Brand Color, WYN Chartreuse



Our mission is to support our community in feeling and giving their personal best at any life stage, but one in particular holds personal significance for our founder.

After a life-threatening experience during the birth of her daughter, Serena Williams became an outspoken advocate for maternal health and well-being.

WYN BEAUTY is committed to supporting organizations that provide necessary maternal care services to mothers and their communities.

About Our Charitable Giving Intent