

WyN Beauty
HIGH-PERFORMING, CLEAN MAKEUP THAT MOVES WITH YOU
about us
Makeup Made To Move In
WYN BEAUTY was developed by Serena Williams as makeup you can move in. This intention is at the core of our formulas, made with clean, high-performing, cruelty-free ingredients that wear beautifully and nourish your skin as you move throughout your day.
We are committed to living in color with confidence. Our products were formulated, tested, and perfected with deeper skin tones as the starting point — meaning everyone will find their match.
founder message
Serena Williams
"My mission for WYN BEAUTY was to create a space I’ve always craved, where active beauty is celebrated and makeup is made to move in. Beauty should be fun, a source of extra confidence that lets you focus on everything else that matters to you. These are products for everyone who knows they don’t have to pick between looking and performing their best.” — Serena Williams
Throughout her tennis career, Serena Williams’ strength has always been coupled with self-expression through beauty: her beaded braids, nails that grew bolder each season, a cat eye that became her signature on-the-court look. Serena believes in the beauty of showing up as your best self, so WYN BEAUTY products are made for life, not just a photo finish.
Our Color Story
WYN CHARTREUSE
WYN Beauty is wrapped in a color that holds a lot of meaning for Serena. WYN Chartreuse (yes, inspired by the tennis ball) represents movement, energy and determination. Holding WYN in your hands is an invitation to own the strength in your beauty.
WYN SUPPORTS
movement & wellness
WYN BEAUTY is committed to making movement, sports & wellness activities more accessible to young people and overlooked communities.
Through Shopping Gives, we help support organizations that create pathways to healthier, more active lifestyles for those facing geographical and financial obstacles.
Join us by selecting an organization and donation amount at checkout.